This Research Note investigates party advertising in newspapers and on social media (Facebook) during the 2019 general elections in Flanders, the largest region of Belgium. The 2019 elections saw a marked increase in the use of social media advertising by parties, whereas newspaper advertising saw a decline. Prior research that compares multiple types of advertising, particularly advertising on social and legacy media remains limited. As such, based on a quantitative content analysis we investigate not just the prevalence of party advertising on both types of media, but also compare the level of negativity, presidentialisation, and issue emphasis. Our analysis reveals substantial differences: we find that not only the type of advertisements varies across the platforms, but also that social media ads tend to be more negative. Finally, parties’ issue emphasis varies substantially as well, with different issues being emphasized in newspaper and Facebook advertisements. |


Politics of the Low Countries
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Research Note |
Campaigning Online and Offline: Different Ballgames?Presidentialization, Issue Attention and Negativity in Parties’ Facebook and Newspaper Ads in the 2019 Belgian General Elections |
Keywords | political advertising, Belgium, social media, newspapers, campaign |
Authors | Jonas Lefevere, Peter Van Aelst and Jeroen Peeters |
AbstractAuthor's information |
Article |
An Actor Approach to MediatizationLinking Politicians’ Media Perceptions, Communication Behaviour and Appearances in the News |
Keywords | mediatization, politicians, news media, media perceptions, news management |
Authors | Pauline Ketelaars and Peter Van Aelst |
AbstractAuthor's information |
In the light of the broader debate on the mediatization of politics, this study wants to better understand how the media perceptions and media behaviour of politicians are related to their appearances in the news. We opt for an innovative actor-centred approach to actually measure the views and actions of individual politicians. We combine surveys conducted with 142 Belgian representatives with data on politicians’ external communication behaviour and on their appearances in television news, newspapers and news websites. The results show that media behaviour is not so much related to beliefs of media importance. We do find a significant positive relationship between strategic media behaviour and media attention suggesting that politicians who put in more effort appear more often in various news media. However, this positive relationship depends on the specific form of strategic communication and the political position of the legislator. Our study adds to the mediatization literature by showing how and when politicians are successful in obtaining media attention. |
Article |
Interest Representation in BelgiumMapping the Size and Diversity of an Interest Group Population in a Multi-layered Neo-corporatist Polity |
Keywords | interest groups, advocacy, access, advisory councils, media attention |
Authors | Evelien Willems, Jan Beyers and Frederik Heylen |
AbstractAuthor's information |
This article assesses the size and diversity of Belgium’s interest group population by triangulating four data sources. Combining various sources allows us to describe which societal interests get mobilised, which interest organisations become politically active and who gains access to the policy process and obtains news media attention. Unique about the project is the systematic data collection, enabling us to compare interest representation at the national, Flemish and Francophone-Walloon government levels. We find that: (1) the national government level remains an important venue for interest groups, despite the continuous transfer of competences to the subnational and European levels, (2) neo-corporatist mobilisation patterns are a persistent feature of interest representation, despite substantial interest group diversity and (3) interest mobilisation substantially varies across government levels and political-administrative arenas. |
Research Note |
Caretaker Cabinets in Belgium: A New Measurement and Typology |
Keywords | caretaker government, Belgium, cabinets, political crisis |
Authors | Régis Dandoy and Lorenzo Terrière |
AbstractAuthor's information |
Belgium is probably the world’s best known case of where caretaker governments reside. Yet a clear scholarly definition and measurement of this concept is missing. Based on a detailed analysis of the Belgian federal cabinets, this research note explores the main characteristics and measures the length of the various caretaker periods. We find that Belgium was governed for no less than 1,485 days by a caretaker government between 2007 and 2020, which equals more than four full calendar years. This research note also presents a novel typology of caretaker periods based on the institutional and political practice within the Belgian legislative and executive branches. This typology can be used to assess caretaker periods at other levels of government as well as in other countries in order to improve our understanding of the many ‘faces’ that a caretaker government can take on. |
Call for Papers
Health Politics, Policy and Political Discourse under COVID-19 in Belgium, the Netherlands, and Luxembourg.
The Journal of Politics of the Low Countries (PLC) invites the submission of paper proposals for a special issue on health politics and policy under COVID-19 in the BeNeLux region.