The relationship between media, nationalism and identity is increasingly problematic, even in the most politically stable countries. In Canada, media policy has been an integral part of political strategies for preserving the coherence of the Canadian state, with respect to external pressures towards North American continental integration, and internal pressures towards fragmentation and, most recently, disintegration. The alternative project of political indepéndence for Quebec, which nearly achieved a majority in a referendum held in October 1995, represents a threat to the Canadian state that media policy has sought to contain. But media practices reflect the real tensions in Canadian society and can not be held to account for the more or less failed agendas of politicians. The article explores some aspects of the relationship between media and the complexities of national identity in the framework of a political culture where different visions of nationhood must inevitably coexist.