International Journal of Online Dispute Resolution

Article

Building Better Markets

Keywords complaints, customer service, claims, market growth, consumer engagement
Authors James Walker
Author's information

318598 James Walker
James Walker is the founder and SCO of Resolver UK.
  • Abstract

      Customer service systems have traditionally been clunky, opaque processes that serve neither businesses nor consumers particularly well. Consumers have had to engage in extensive research to find out where they stand when things go wrong, and this has made it harder for businesses to manage their issues – an ineffective system that has cost businesses £7 billion a year. How can businesses improve this expensive model – and also improve the market for their consumers?
      Resolver occupies a unique place in the market, offering a free service to consumers that helps businesses build an insight into the behaviour of their customers. Resolver believes that trust is an important factor in building a cost-effective model of consumer resolution – not only trust in businesses, but trust in an effective market. By educating consumers as to their rights and empowering them to raise their issue in a concise, effective manner, Resolver believes that the market can benefit from increased consumer engagement and growth.

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