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Jo-Anne Wemmers
Jo-Anne Wemmers is a Full Professor at the School of Criminology, Université de Montréal (Canada) and Researcher at the International Centre for Comparative Criminology, Montréal, Canada.
Research Notes

Sub-Constituency Campaigning in PR Systems

Evidence from the 2014 General Elections in Belgium

Journal Politics of the Low Countries, Issue 3 2019
Keywords Sub-constituency campaigning, PR system, political advertisements, election campaign, content analysis
Authors Jonas Lefevere, Knut De Swert and Artemis Tsoulou-Malakoudi
AbstractAuthor's information

    Sub-constituency campaigning occurs when parties focus their campaign resources on specific geographical areas within an electoral district. This behaviour was traditionally thought to occur only in single-member plurality elections, but recent research demonstrates that proportional systems with multi-member districts can also elicit sub-constituency campaigning. However, most studies of sub-constituency campaigning rely on self-reported measures of campaigning, not direct measures of campaign intensity in different regions and communities. We present novel data on geographical variations in the intensity of Flemish parties’ campaign advertising during the 2014 general elections in Belgium, which provides a direct measure of sub-constituency campaigning. Our findings show clear evidence of sub-constituency campaigning: parties campaign more intensely in municipalities where they have stronger electoral support and in municipalities with greater population density.


Jonas Lefevere
Jonas Lefevere is assistant professor at Vesalius College and the Institute for European Studies (VUB). His research interests include the strategic communication of political elites, the effects of campaign communication on political attitudes and electoral choice and the role of issue perceptions in electoral behavior.

Knut De Swert
Knut De Swert is Assistant Professor, Political Communication and Journalism, at the Amsterdam School of Communication Research (University of Amsterdam, The Netherlands). His research is situated in the field of media and politics, and mainly focuses on the quality of (political) journalism and foreign news in a comparative perspective.

Artemis Tsoulou-Malakoudi
Artemis Tsoulou-Malakoudi is a student research assistant for the EOS research project RepResent which focuses on representation and democratic resentment. She is currently following a Research Master’s at the University of Amsterdam with an interest in political communication research.

Grazia Mannozzi
Grazia Mannozzi is professor of Criminal Law and of Restorative Justice at the University of Insubria, Como, Italy.

Lies Van Cleynenbreugel
Lies Van Cleynenbreugel is an action researcher at the Leuven Institute of Criminology, KU Leuven, Belgium and in charge of the project ‘Leuven Restorative Cities’; she is also a restorative justice practitioner in the NGO Alba.
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