Presidentialization involves a shift in focus from collective actors (such as parties) to one person, in this case the mayor. It is a specific form of personalization which focusses on one rather than on several individuals. Electoral presidentialization, which constitutes one of the diverse features of this phenomenon, was studied at the local level in Flanders (Belgium). By formulating hypotheses based on theoretical and empirical insights on personalization (referring to several politicians), we have tried to figure out whether presidentialization differs from personalization. From our results, it appears that mayors indeed attract a huge share of preferential votes, but also that most factors that influence personalization have an impact on presidentialization too. These include both individual variables (such as media attention and incumbency) and municipal variables (such as size of the municipality and number of parties). Although both trends differ in nature, the factors influencing them appear to be similar.